Allrecipes // Kahlúa
Jennifer & Angela: These two were pros at the "sip coffee and laugh a lot" scene.
Allrecipes, Kahlúa, and yours truly teamed up to make this five video series to showcase Kahlúa's seasonal pumpkin-spice flavor. When the idea was brought to me, the plan was to use a similar format to the videos we produced for Herdez, with an Allrecipes member as host reading a prepared script.
While I was really happy with how those Herdez videos turned out, I didn't think it was the most engaging format and I also didn't think it really fit very well with Allrecipes' brand (not to mention the added difficulty of asking non-professional talent to 'host' a one-person cooking show, which trust me, is harder than it looks).
What makes Allrecipes, Allrecipes, is their community of home-cooks that use the site to share recipes & tips with eachother. A stand-up host felt more Food Network than Allrecipes, so I sold them on the idea of doing these in a more natural, documentary format and letting the Allrecipes members (that they flew in from all around the country) speak for themselves and say what they like about the dish, and what their experience was in making it. I'm tempted to call these hybrid documentaries but I think that would come off as blasphemous to people out there making actual documentaires (or hybrids), so I'll refrain.
Here are some fun behind the scenes shots on Angela's blog Dancing with my Father. And hats off to all the ladies who were super fun to work with and all did a great job!
Here are two of my favs;
Nelly making the Kahlúa Pumpkin Whiskey Cocktail
Sarah making Kahlúa & Cofffee
