Blue Chalk Website

I'm working on re-designing my website, so I've been looking at websites of other freelancers & video production companies for inspiration. 

Blue Chalk's website stood out to me. For one, because the way they describe themselves sounds more like how I would describe myself & my business (if I were better at describing myself) than any video company I've come across. 

I love this nugget:

Blue Chalk arrives at a complicated time in the evolution of the visual media industries. We embrace this moment of disruption and encourage blue sky thinking about the technologies and approaches needed to create and convey picture-led stories in a digital world.

...and I totally agree with it.  This part confused me a little though:

The world of visual communications, once a largely individual endeavor, is rapidly becoming a team sport. Blue Chalk specializes in building teams to accomplish the ambitious multimedia and video projects that clients now demand.

I think that in video production at least, things are moving in the opposite direction.  I frequently get the comment that I "came in WAY below the other bidders" on projects.  I have to assume that it's either because other freelancers are inflating their bids because they think they can, or (more likely) because I'm bidding against companies that default to hiring a full production team for everything.  They'll hire a director, camera operator, sound guy, grip, script writer, editor, etc... because "that's the way it's done," whereas I typically do all of those roles myself or with one or two assistants.

It looks like Blue Chalk offers a wider range of services than I do, so maybe that's where the difference lies.  I definitely make a point of sticking to what I know, video production, so I don't branch out into all the areas that Blue Chalk does. 

But anyways, keep up the good work over there in Brookyln, Blue Chalk!  And everyone else, stay tuned for a website redesign in the not too distant future.